By default Wisp is set to 'floating feed'. When it's in your header, we call that 'custom feed'.
Adding the custom feed to your site requires some custom code work. Since all websites are different, it's almost impossible to predict where the bell should go, so we focused on making it as easy as possible to do.
Check out the following guide to understand how it works.
For Shopify merchants, check and see if we have a guide for your theme. If we don't, reach out and we'll be happy to help.